timing and failure.

I had a moment last week that I think many of us have had. It was when you’ve heard a message plenty of times and in various ways, and finally the message has the right timing in your life. Maybe it hits you like a ton of bricks or turns on a light bulb or warms your heart. Whatever was going on in your life, in that moment, primed you to finally unignorably hear it. That is what happened to me last week.

So as I’ve mentioned on here before, I’ve been listening to Brendon Burchard lately throughout my work day or on walks with Garry Potter. We were walking around Seattle and BOOM! Brendon said, “JUST BECAUSE YOU FAIL AT SOMETHING DOESN’T MEAN YOU ARE A FAILURE.”

I stopped in my tracks, rewound the podcast and listened to it again. This is a message that I’ve heard from so many leaders, mentors, pastors, parents, friends, and my wife in various ways and times. I had a rough day, and that rough day primed me for what I needed to hear. That message finally landed, and it lifted my spirits in a way that I’ve never experienced before.

Earlier that day I had some big losses at work. I was riding around with my boss’s new boss so that he could get to know me, see how I run my territory, and see how I interact with my customers. The day was going pretty well, and then near the end of the day, completely out of the blue, I find out from one of my customers that I lost a pretty big wine placement. The next account we went to see had absolutely zero of my products listed on his menu. I tried to move past these failures quickly and work towards solutions, but I just couldn’t think straight. I started to do some data dives on my account world and I realized that I was losing business with a few more accounts.

Just because you fail at something, doesn’t mean you are a failure”

Brendon Burchard

The way I go about building my business is to build a good relationship with my buyers and to show up as often as possible, know my stuff, and follow up with good communication and execution. I lean heavily on the relational aspect of my business, and I have benefitted from this approach. That day was the first time I realized that’s not enough. It started to make me feel like I was not enough, that I was a failure and a fraud and I felt myself starting to mentally spin out of control.

This was my brain but with less control.

Once I got home, I debriefed with Dana on my epic fails, and we commiserated over dinner. Still stuck in a cloudy mindset, I decided to take the dog for a walk, and you know what happened on the walk.

When I got home I felt lighter. I opened up my work iPad and started to strategize on how I can start to re-grow my business. I found a few relatively simple solutions that started to get me excited for the next work day. I was more successful in creative problem solving because I wasn’t frantically searching for a way to prove to myself (and everyone else) that I wasn’t a failure. I know I’m not a failure. I fail ALOT, but that doesn’t define me. Whether I fail or succeed that doesn’t change who I am as a person. I really needed this message to sink in and I think some of you do as well.

Sure, a handful of work fails in the long run is not the biggest deal in the world. Sometimes the catalyst for a change in thinking doesn’t have to be something earth shattering or epic.

Rachel Hollis is hilarious and inspiring.

One of the new podcasts/brands that Brendon Burchard has put out is called HPX LIFE. He and his wife put together some great content from a ton of different voices out there in the personal development industry (Tony Robbins, Trent Shelton, and many more). 2 episodes that are ABSOLUTE FIRE are Lewis Howes and Rachel Hollis. All of the episodes are good, however these two are currently my favorite. I already listened to them again with Dana Jill. Rachel talks about giving yourself permission to suck and SOO much more (Other people’s opinions of you are none of your business…. LOVE THAT!). Lewis talks about his journey and surrounding yourself with extraordinary people and strategizing how to overcome your fears. I HIGHLY recommend you subscribe to and rate this podcast so that these messages can get to more people. I need to hear them, and I know many of you do as well.

So please get out into the world this week and don’t be afraid to fail. Share your story with someone and put some good into the world.

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